Newsletter
Plan for Impact
Exploring ways to transform lofty ideas into practical action—especially when the stakes are high.
Four principles for writing across the divide
In my last newsletter, I introduced transcreation — the art of reframing a text for a new audience, not just translating it. This week I get more practical: four principles I’ve developed working between German and English, and across very different organizational contexts. The stakes vary. Sometimes it’s word choice. Sometimes it’s knowing which silence needs to be broken. There’s also an unexpected detour through my earlier life as a music historian.
On writing across the divide
If you spend a lot of time writing, you know that adjusting your text for a new audience can be daunting. In this week’s newsletter, I introduce a concept that I’ve found useful for thinking about this kind of writing: transcreation. The idea comes from the world of global marketing firms, but I find it offers a framework for anyone who writes across cultural or contextual boundaries.
On letting the future be the future
A little over a year ago, I launched this newsletter with an essay describing the need for strategic planning during times of uncertainty. A lot in the world has changed since then, prompting me to revisit my initial advice and add another layer to it.
When there are empty seats at the table
What do you do when a key participant informs you at the last minute that they cannot attend? If rescheduling the meeting isn’t an option—and often it isn’t—then you need a framework for moving forward.
Three low-tech, old-school, and underutilized writing tools
Large writing projects can be daunting. And despite the rapid rise of AI writing tools, I’ve found that they don’t make the act of writing any easier. Here are three decidedly low-tech tools and techniques that I’ve relied on for nearly two decades.
When action is more important than the org chart
As a consultant working with organizations facing existential challenges, I’ve had to rethink some of that instinct. Here’s what I’ve learned about when structure helps — and when it just gets in the way.“
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