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Blog Posts & News Updates are great ways to keep your customers and site visitors informed on what your company has been doing as well as industry happenings. Search engines love regular updates as well.
In praise (and defense) of synchrony
A collective sense of time is necessary to sustaining the work any mission-driven organization. We ignore its power at our peril.
Four principles for writing across the divide
In my last newsletter, I introduced transcreation — the art of reframing a text for a new audience, not just translating it. This week I get more practical: four principles I’ve developed working between German and English, and across very different organizational contexts. The stakes vary. Sometimes it’s word choice. Sometimes it’s knowing which silence needs to be broken. There’s also an unexpected detour through my earlier life as a music historian.
On writing across the divide
If you spend a lot of time writing, you know that adjusting your text for a new audience can be daunting. In this week’s newsletter, I introduce a concept that I’ve found useful for thinking about this kind of writing: transcreation. The idea comes from the world of global marketing firms, but I find it offers a framework for anyone who writes across cultural or contextual boundaries.
In praise (and defense) of synchrony
A collective sense of time is necessary to sustaining the work any mission-driven organization. We ignore its power at our peril.
Four principles for writing across the divide
In my last newsletter, I introduced transcreation — the art of reframing a text for a new audience, not just translating it. This week I get more practical: four principles I’ve developed working between German and English, and across very different organizational contexts. The stakes vary. Sometimes it’s word choice. Sometimes it’s knowing which silence needs to be broken. There’s also an unexpected detour through my earlier life as a music historian.
On writing across the divide
If you spend a lot of time writing, you know that adjusting your text for a new audience can be daunting. In this week’s newsletter, I introduce a concept that I’ve found useful for thinking about this kind of writing: transcreation. The idea comes from the world of global marketing firms, but I find it offers a framework for anyone who writes across cultural or contextual boundaries.
In praise (and defense) of synchrony
A collective sense of time is necessary to sustaining the work any mission-driven organization. We ignore its power at our peril.
Four principles for writing across the divide
In my last newsletter, I introduced transcreation — the art of reframing a text for a new audience, not just translating it. This week I get more practical: four principles I’ve developed working between German and English, and across very different organizational contexts. The stakes vary. Sometimes it’s word choice. Sometimes it’s knowing which silence needs to be broken. There’s also an unexpected detour through my earlier life as a music historian.
On writing across the divide
If you spend a lot of time writing, you know that adjusting your text for a new audience can be daunting. In this week’s newsletter, I introduce a concept that I’ve found useful for thinking about this kind of writing: transcreation. The idea comes from the world of global marketing firms, but I find it offers a framework for anyone who writes across cultural or contextual boundaries.
